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Consumer Behavior Studies

The Consumer Behavior Studies presented an opportunity to advance the electricity industry's understanding of consumer behavior through the application of statistically rigorous experimental methods.

Learn more about DOE's approach to the Consumer Behavior Studies >>

SGIG recipients undertaking consumer behavior studies were obligated to develop consumer behavior study plans that meet DOE standards in the Guidance Documents for the Consumer Behavior Studies. In addition, each recipient was responsible for conducting their own evaluations and submitting reports that summarized results. DOE also conducted cross-study analysis to evaluate impacts on peak demand, total electricity use and consumer acceptance and retention.

Participating Utilities
(Click on company name to see reports)
Study Description Evaluation Reports
Interim Final
Central Vermont Public Service to "Green Mountain Power" -eEnergy Vermont
Detroit Edison - SmartCurrents Home Project
FirstEnergy - Smart Grid Modernization Initiative
Lakeland Electric - Smart Metering Infrastructure Initiative
Marblehead Municipal Light Department - Residential Dynamic Pricing Pilot Project
Minnesota Power - AMI Behavioral Research ---
NV Energy -- Nevada Dynamic Pricing Trial of the Advanced Services Delivery Project
Oklahoma Gas and Electric - Smart Study TOGETHER
Sacramento Municipal Utility District - SmartSacramento Project
Vermont Electric Cooperative - eEnergy Vermont


Program Reports