Naperville Smart Grid Initiative Winning Logo and Tagline Announced

NAPERVILLE, Ill.— Following a successful contest for aspiring artists and designers to create the smart grid initiative logo, Mayor A. George Pradel enthusiastically announced the winners and unveiled the new design at the January 18 City Council meeting.

Council members selected Naperville resident Jim Paradowski’s logo that features the letter N with a plug at one end and a leaf at the other, as the symbol for this forward-thinking project. The smart grid initiative is an investment in Naperville’s city-owned utility to modernize the electric grid using digital technology to increase reliability, reduce operating costs, improve efficiency and reduce waste. In a unique twist, the tagline “Plug Into Choice,” submitted by Naperville resident Dave Johnson as part of his contest entry, was so admired by city staff that the winning logo now blends the two creations together. “The city couldn’t be more pleased with this design,” Director of Public Utilities-Electric Mark Curran said. “All of the submissions showed creativity and a high level of understanding of this project. I am especially excited that we are able to announce two winners and merge their ideas. Mr. Paradowski’s logo visually showcases the environmental benefits of the smart grid initiative, while Mr. Johnson’s tagline reminds us that this project will give utility customers more choices about how they use electricity and more control over what they pay for it.” City staff will work with Paradowski to create various design formats of the logo that are usable in multiple mediums. Council members selected the winning logo from 10 contest finalists chosen by online voting. More than 2,000 online votes were cast in early December to narrow down the more than 100 logo submissions, including those from Neuqua Valley and Naperville North students. All logos remain available to view at For more information on the Naperville Smart Grid Initiative, visit Sign up to receive the latest news on the Naperville Smart Grid Initiative via e-mail at For more information on the City of Naperville, visit Naperville Smart Grid Initiative Logo # # # About Naperville: Located 28 miles west of Chicago, Naperville, Ill., is home to approximately 145,000 people. This vibrant, thriving city consistently ranks as a top community in the nation in which to live, raise children and retire. The city is home to acclaimed public and parochial schools, the best public library system in the country, an array of healthcare options and an exceptionally low crime rate. Naperville has ready access to a variety of public transportation, housing and employment options. The city’s diversified employer base features high technology firms, retailers and factories, as well as small and home-based businesses. Residents also enjoy world-class parks, diverse worship options, the opportunity to serve on several city boards and commissions, a thriving downtown shopping and dining area, a renowned living history museum known as Naper Settlement and an active civic community. For more information, please visit our Web site at