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The Power of Five Percent - How Dynamic Pricing Can Save $35 Billion in Electricity Costs

April 30, 2007

The Brattle Group

Ahmad Faruqui, Ryan Hledik, Sam Newell, Johannes Pfeifenberger

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This paper discusses the potential impact of Demand Response with dynamic pricing and how by using best available technologies, the customers could potentially lower the national peak demand.


Download PDF (310 KB)
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