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OG&E Smart Study TOGETHER Impact Results

February 2011
Global Energy Partners, LLC
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Consumer Behavior Study

The primary goal of OG&Es Smart Study TOGETHER is to assess the impact of multiple levels of enabling technology combined with different dynamic pricing rates on a customers energy consumption. To achieve this goal and enable effective and efficient targeting, a randomized sample of approximately 2,816 residential participant and control group customers and 465 small business (general service) participant customers in the area of Norman, OK was selected in the spring and early summer of 2010.