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Household Response to Pricing

Household Response to Pricing

Publication Date: February 2010
Publishing Organization: Edison Electric Institute, Electric Power Research Institute
Format: PDF

Consumer Behavior,Demand Response,Customer System,Smart Meter


This report examines the results of a survey on consumer behavior in response to electricity pricing. Many states are passing the cost of wholesale electricity production on to consumers. State regulators in many states are investigating whether customers will respond to higher electricity prices by lowering demand and if so, by how much.