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FirstEnergy’s Consumer Behavior Study: Preliminary Evaluation for the Summer 2012 

FirstEnergy’s Consumer Behavior Study: Preliminary Evaluation for the Summer 2012 

Publication Date: May 2013
Publishing Organization: FirstEnergy
Format: PDF
Keywords:

SGIG,Smart Grid Investment Grant,Consumer Behavior Studies,FirstEnergy

Summary:

FirstEnergy designed a consumer behavior study (CBS) to inform the development of demand response programs that could be deployed to decrease the state of Ohio’s system peak demand and achieve other goals, such as reduced electricity usage at times when supply prices are high or system reliability is in jeopardy. The focal point was to quantify how residential customers respond to a monetary inducement (Peak Time Rebate (PTR)) to reduce load during pre-specified hours (events) with a day’s advance notice.