Click title or image to download document
- Publication Date: March 2011
- Publishing Organization: Global Energy Partners, LLC
- Format: PDF
consumer behavior study
The primary goal of OG&E’s Smart Study TOGETHER is to assess the impact of multiple levels of enabling technology combined with different dynamic pricing rates on a customer’s energy consumption. To achieve this goal and enable effective and efficient targeting, a randomized sample of approximately 2,816 residential participant and control group customers and 465 small business (general service) participant customers in the area of Norman, OK was selected in the spring and early summer of 2010.