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Household Response to Pricing

Household Response to Pricing

Publication Date: February 2010
Publishing Organization: Edison Electric Institute, Electric Power Research Institute
Format: PDF
Authors: Ahmad Faruqui, Sanem Sergici
Keywords:

consumer behavior, customer system, demand response, smart meter

Summary:

This report examines the results of a survey on consumer behavior in response to electricity pricing. Many states are passing the cost of wholesale electricity production on to consumers. State regulators in many states are investigating whether customers will respond to higher electricity prices by lowering demand and if so, by how much.